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Top 5 E-commerce Platforms Compared

Top 5 E-commerce Platforms Compared: Shopify vs. WooCommerce vs. BigCommerce vs. Magento vs. Wix

Your choice of e-commerce platform makes a world of difference when it comes to running an online store. Among so many available options, the leading names do comprise that of Shopify, WooCommerce, BigCommerce, Magento, and Wix. Sure, each of these platforms comes with entirely different feature sets, pros, and cons. Let’s compare these 5 most popular e-commerce platforms in detail down below.


Shopify is a hosted e-commerce platform commonly known for its user-friendliness and filled with features that can be used for small companies up to enterprises.

Core Features:

  • Ease of Use: Simple, user-friendly, drag-and-drop interface.
  • Design: Collection of multiple professional templates and scope of being customized.
  • Payments: Built-in payment gateway via Shopify Payments, allowing multiple payment options.
  • App Store: Large app store for pro solution.
  • SEO, Marketing, Analytics: Provides high-level SEO management, integrated with automated marketing solutions and built-in analytics.


  • Ease to use and set up.
  • Secure and fast hosting.
  • Good customer support.
  • Greater variety of apps and integrations.


  • A little too pricey monthly for larger businesses.
  • A bit less customizable than open-source.


WooCommerce is amongst open-source e-commerce WordPress plugins. It offers a high level of flexibility and is quite customizable, thus becoming a favorite amongst the majority of WordPress users.

Key Features:

  • The store is fully manageable in terms of design and functions.
  • Must-have scalable plugins for startups and extensive business reach.
  • The software is free, but you have to pay for the rest, like hosting, themes, and plugins.
  • Big community of developers with big documentation.


  • Highly customizable with rich addition plugins and themes.
  • Integrated with WordPress, which makes the SEO outstanding.
  • Inexpensive for the small business section.


  • Allows for weak maintenance and setup for the non-coders.
  • Moreover, hosting and addition can lead to higher cost overheads.


BigCommerce is an e-commerce and hosted experience designed with solutions for businesses to scale properly. Provides an extensive range of built-in features coupled with performance.

Key Features:

  • Scalability: Ideal for high-volume stores and big catalogs.
  • Built-in features: SEO tools, marketing integrations, analytics, etc.
  • Performance: It depends on hosting for robust and its uptime features and speed.
  • Multi-Channel Selling: Allows for multiple sales channels, such as Amazon, eBay, and a slew of social media platforms.


  • No transaction fees—irrespective of the plan.
  • Robust out-of-the-box features significantly lower the need for apps.
  • Serious focus on SEO and performance.


  • Quite pricey for small businesses.
  • Regarding design, it isn’t as flexible as some open-source solutions are.


Highly-flexible, super-feature-rich, open-source e-commerce solution that is appropriate for more medium- to large-sized businesses with technical personnel to spare.

Key Features:

  • It’s the most customizable e-commerce platform, and scaling is easy, with no limitations in customization.
  • Lots of SEO, marketing, tools, and analytics are predefined.
  • Can be used for free. For advanced features, there is the other version, Magento Commerce.


  • Highly customizable and scalable.
  • Robust set of built-in features.
  • Strong community support and extensive resources.


  • Requires significant technical expertise to set up and manage.
  • High hosting and development costs.


E-commerce functionalities available through the common website builder, Wix. The platform is good for small businesses and entrepreneurs who want it easy.

Key Features:

  • Drag and drop interface, no coding needed.
  • Hundreds of customizing designer-made templates.
  • Built-in integrated marketing and SEO tools or apps, analytics, and mobile optimization for your store.
  • App Market of over 200 apps to help you grow your business, increase the functions in your business, extend your business on different channels, help attract and sell to new customers.


  • Very easy to use—no technical skills— when starting a website.
  • Preset design functionality.
  • Adequate for small business and personal projects.


  • Inadequate scalability for large and quick-growing businesses.
  • Not sufficient control of technical processes and cheese-paring design and functionality.


Depending on your needs, budget, and technical expertise, you will choose the right e-commerce platform to build.

Shopify is perfect for someone who is seeking an all-in-one easy-to-use package with very good customer support. WooCommerce is incredibly flexible, not very expensive, plus for users with WordPress sites. BigCommerce would be for you if your business has needs more in power-packed built-in functionalities and plans for rapid scaling. Magento would ideally suit the most complex needs and businesses with the hugest volumes of items while having special access to technical resources. Wix is perfect for whoever is looking for a cheap and easy way to start selling online.

Evaluate your needs carefully and choose the platform that best fits and aligns with your business vision and growth.

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